Search Engine Marketing
Local Paid Search
Search Engine Marketing (SEM)—also known as Paid Search or Pay‑Per‑Click (PPC)—is a powerful way to increase visibility through paid ads on search engines. Unlike SEO, SEM delivers immediate results, driving targeted website traffic and phone calls from customers actively searching for your products or services.
At Indigo & Rice, our SEM specialists manage every aspect of your campaign to maximize return and minimize waste, including:
- Strategic budget planning and goal alignment
- Precise audience and geographic targeting
- High‑intent keyword research and selection
- KPI tracking and performance optimization
- Ongoing testing and refinement for better ROI
