Search Engine Optimization

SEO for Local Businesses

Search engine optimization (SEO) is the process of improving your website’s visibility in unpaid (organic) search engine results. As a business owner, being on the first page of Google matters—77% of users click on first-page results, and those in the top positions get the lion’s share of traffic. With Google’s ever-evolving algorithms, staying visible requires constant attention and expertise to keep your rankings high and your website in front of the right audience.


At Indigo & Rice, our SEO experts help your business get found through:

  • Ongoing keyword strategy and content optimization
  • Technical website audits and fixes
  • Local SEO tactics to boost visibility in your area
  • Monthly reporting and performance tracking
  • Continuous updates aligned with Google’s latest algorithm changes

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