As of January 2017, Pew Research found 77% of Americans now own a smartphone. If you are like the rest of America, you realize how important your cell phone is to you in this day and age which is also true for everybody around us. The average person looks at their phone up to 150 times a day! A mobile marketing campaign is an excellent opportunity tap into this behavior and keeps your customer engaged with you. Mobile marketing has many aspects that all capitalize on the high use of cell phones and uses them to deliver your message to your intended audience. Text marketing delivers a message directly to your customer’s phone, which makes it the marketing tool with the highest open rate, as 98% of all text messages are read. 

 

At Indigo & Rice, our text messaging service has a wide range of options available to you, including services such as an appointment reminder system, mobile coupons and a digital loyalty program. When customers have mobile coupons or digital loyalty programs on their phones, they are more likely to utilize them as opposed to paper coupons or punch cards. This brings people in your door and increases your sales. 

 

A missed appointment can mean a loss in revenue and downtime for your business. Automated text appointment reminders help to decrease missed appointments and has the benefit that it doesn’t tie up your employees making reminder phone calls. 

 

These are just a few examples of how text marketing can help your business. Indigo & Rice would love to meet with you to discuss this emerging marketing tactic and how it could benefit your business.