Search Engine Optimization
Search Engine Optimization
SEO for Local Businesses
The process of increasing the visibility of your website in search engine results through organic, or unpaid means, is known as search engine optimization (SEO). As a business owner, you’re aware that when a customer, or potential customer, is searching for your product or service, it is ideal to be on the first page of Google results. Research supports this knowledge, indicating 77% of search engine users click on 1st page results (source: Quora). Positioning on Google is also important, 1st position receives the majority of clicks a19%-24% (source: AdLift) with traffic dramatically dropping by the 6-10th position (1.15%-3.51%). Increasing your rank on the search engines results page will provide more highly qualified clicks to your website, which can turn into more customers.
Google has a complicated set of rules and algorithms that impact where your website lands within each search. These rules and algorithms are continually updated and changed, which is a tricky aspect to staying on top of SEO. In order to maintain your business at the top of the search, you need to understand these rules and constantly stay on top of the changes.
Indigo & Rice understands how complicated and confusing this aspect of online marketing is for business owners. We have a team of experts that fully understand SEO and will continuously work each month to improve your rank. There is no instant answer to immediately move your page to the top of the organic search results, but our team will work diligently to move your site to the top of the results for the keywords that are most important to your business.
