If your business information is not accurate and complete across the board on all online directory sites, even the most targeted and perfected online marketing efforts will be wasted. When a customer searches for your product or service online, it is essential to your business to ensure they find you in the results and the information they find is both accurate and current. Why is this so important? Two main reasons, first and most logical, customers must have accurate information so that they can locate and contact you. How irritating is it for a prospect to call a business they are interested in purchasing a product only to find the number called is invalid? This will cause a business to lose a sale as the customer will move on to the next company in line, namely your competitor.

Second is findability, Google scans all business listings for accuracy and consistency. If your business information is not complete, accurate or consistent, it’s algorithm will likely push you down on the list of results which then makes it harder for potential customers to find you. Ever wondered why your business is not showing in the 3 pack of listings under the map on Google’s search results? How your business listing is represented across the web is likely the culprit.  

 

Our online listing management service ensures your business information is accurate, consistent and includes a complete profile that is pushed out across 300+ online directories and websites where potential customers are searching for products and services. Our service comes complete with reporting so you can see where your listing is appearing and the accuracy rating.