Increasing your visibility in search engine results through paid advertising is a form of online marketing called Search Engine Marketing (SEM), also known as Paid Search or Pay Per Click (PPC). SEM is a great way to generate immediate results as in traffic to your website and phone calls from prospective customers.  

To have an effective SEM campaign, it is important to stay current with the latest trends and strategies. An effective SEM program requires a complete understanding of SEM best practices, the business objectives and developing strategies to meet those goals which include setting budgets, defining the target audience and geo areas, creating optimal keyword lists, setting key point indicators (KPI) and optimizing the campaign to achieve the set goals. If a campaign is not structured and optimized properly, it can result in lackluster results and even a negative return of the business’s investment.

Hiring this process out to a qualified SEM specialist who has extensive knowledge and experience of running successful campaigns is typically very cost effective. They can help you generate high quality leads while maximizing your profit and minimize your investment. Indigo & Rice has an outstanding team of SEM experts who have successfully designed and managed profitable paid search programs for business owners and will do the same for you.