Display advertising is an effective marketing tactic that is used for branding purposes and utilizes multiple forms of placements that include banner ads, rich media, and more. Display advertising uses elements like images, audio, and video to promote your company’s image and messaging. It allows you to effectively target desktop and mobile devices so that your message is seen in the optimal format. Targeting potential customers through an online display campaign means your ads will appear on high quality websites, mobile apps, and social platforms. At Indigo & Rice we track all clicks, impressions, and calls that originate from your online display campaign. This tracking allows our marketing team to analyze results and optimize your online display campaign using real data.